The Problem

Eight major food allergens – milk, egg, peanut, tree nuts, wheat, soy, fish and crustacean shellfish – are responsible for most of the serious food allergy reactions in the United States. How serious? Let's take a look!

  • 15,000,000+ Americans have food allergies
  • 1 in 13 Children suffers
  • 30 % Children allergic to more than one food
  • 50 % Increased prevalance between 1997 and 2011.
  • 200,000 people require emergency medical care for allergic reactions to food every year

A food allergy is a medical condition in which exposure to a food triggers a harmful immune response. The immune response, called an allergic reaction, occurs because the immune system attacks proteins in the food that are normally harmless. The proteins that trigger the reaction are called allergens.

Is there a Cure? No.

Food allergies are managed by avoiding the problem food(s) and learning to recognize and treat reactions symptoms.

To help Americans avoid the health risks posed by food allergens, FDA enforces the Food Allergen Labeling and Consumer Protection Act of 2004 (the Act). The Act applies to the labeling of foods regulated by FDA which includes all foods except poultry, most meats, certain egg products, and most alcoholic beverages which are regulated by other Federal agencies. The Act requires that food labels must clearly identify the food source names of any ingredients that are one of the major food allergens or contain any protein derived from a major food allergen.

As a result, food labels help allergic consumers identify offending foods or ingredients so they can more easily avoid them.

Challenge with Online Grocery Shopping

Online grocery shopping is gaining traction but most grocery sites don't explicitly specify allergen warnings.

Making life harder for buyer to search for allergen warnings in product images.

Our Solution

"Allergen Warnings" is chrome extension which works seamlessly on major grocery shopping site to display food warnings prominently.